Seize the untapped potential of multi-generational marketing with targeted strategies to drive engagement, foster loyalty, and boost revenue.
Explore how tailored engagement, loyalty-building tactics, and personalized experiences can drive lasting brand impact and fuel revenue growth across every age group.
Carina Chaz
DedCool was founded with generations of beauty expertise behind it. Fragrance was Carina Chaz’s passion from the very beginning. Growing up alongside her mother as a beauty formulator, with a lab as her playground, it was natural for Carina to create DedCool. Her love of scent and a general rejection of the way the Fragrance industry operates, lit a fire under Carina to create a modern 21st Century definition of what Fragrance means. It started humbly on Instagram, and then grew to knocking on the doors of local retail shops with the hope of being carried on consignment. This resulted in relationships with department stores, and boutiques to then cultivating dedcool.com.
Dawn Hilarczyk
Dawn Hilarczyk is a dynamic and innovative C-suite leader renowned for propelling consumer-driven organizations to new heights. With over 25 years of experience in sales, strategic development, and digital transformation, Dawn has played a pivotal role in reshaping companies ranging from large corporations to emerging start-ups. Her deep industry relationships and exceptional leadership have fostered trust across a broad spectrum of stakeholders. Dawn’s impressive career includes pivotal roles in some of the most prestigious names in retail and beauty. Brought to Borghese to lead the company’s Renaissance and restore it to its former status as a top luxury brand. Her strategic vision and leadership are central to revitalizing Borghese’s heritage and driving its future success.
Candace Mitchell
Candace Victoria Mitchell is a pioneer force at the intersection of technology, entrepreneurship, and purpose-driven innovation. Beginning at the start of establishing the Atlanta tech ecosystem, Candace’s journey as a computer scientist, visionary entrepreneur, and change agent is marked by a profound commitment to transforming loves, business, industries, and communities.
As the Founder & CEO of MYAVANA, a groundbreaking beauty tech company, Candace pioneered a new market segment of personalized hair care and spearheaded a revolution in the haircare industry.