Rising shipping costs and unpredictable sourcing are squeezing e-commerce beauty margins. Learn the secrets to brand resilience by building a diverse online supply chain, optimizing your logistics, and leveraging data to mitigate risks and protect your profitability.
Nadine Tapia
Irene Scharmack
Aaron Hoag
Aaron Hoag is a globally minded operations and supply chain executive with a proven track record of achieving business growth through critical operational strategies. As COO at Goop since 2024, he brings extensive executive and direct operational management experience, balancing strategic planning with tactical execution.
Aaron's expertise lies in solving complex problems and managing relationships across international, multicultural environments. Having lived overseas and traveled to over 25 countries, he is also multi-lingual in Cantonese, Mandarin, and some Thai. Prior to Goop, he held key roles at Kendo Brands, Hatch Beauty, and Perricone MD.