Neurocosmetics represent a transformative shift in skincare, merging neuroscience, emotional health, and beauty innovation. By leveraging the skin-brain connection, these formulations use clinically tested, emotion-responsive ingredients to influence mood, stress response, and overall well-being. This approach goes beyond aesthetics—targeting longevity, neurological health, and emotional resonance. By tapping into emotional wellness, neurocosmetics open new doors for innovation, consumer engagement, and brand differentiation.
Product Innovation & Development
Future Trends & Market Intelligence
Anne Young
Technical Business Development Manager
Croda
Anne is currently the Technical Business Development Manager at Croda, Inc where she is responsible for identifying and driving strategic growth opportunities for Beauty Actives, leading customer engagement across North America, and translating technical insights into impactful commercial strategies. She has a wide range of experience in the beauty and personal care industry, with expertise in product development, technical sales, and global business development. She holds a Ph.D. in Chemistry from New York University, where she focused on peptide research. Anne has held strategic roles at BioCogent, BASF, Expanscience Laboratoires, L’Oréal, & J&J driving innovation and commercial growth across diverse markets.
Unlock the secrets to eCommerce success! Discover how to attract customers, boost conversions, and build lasting brand loyalty.
From AI-driven personalization to social commerce and omnichannel growth, discover the strategies top beauty brands use to scale and thrive online.
Marketing & Consumer Engagement
eCommerce & Retail
Michelle Miller
CMO
VEGAMOUR
Michelle Miller is an award-winning CMO passionate about building culturally iconic brands, driving rapid growth, and fostering global communities. With deep expertise in digital, social, and the creator economy, she thrives at the intersection of beauty, innovation, and culture.
Michelle has had the privilege of shaping transformative moments in beauty—Too Faced during its Estée Lauder acquisition, Kosas redefining clean beauty, and most recently, K18, where they pioneered biotech haircare. K18 became the #1 haircare brand on social media, earned 25 billion TikTok views and 50+ awards, and was acquired by Unilever Prestige.
Now, as the CMO of Vegamour, Michelle is leading the charge to build the #1 plant-powered hair growth & longevity brand, redefining hair wellness with innovation, authenticity, and community at its core.
Jeremy Lowenstein
CMO
Milani Cosmetics
Jeremy Lowenstein, Chief Marketing Officer at Milani Cosmetics, is a seasoned consumer product marketing executive with proficiencies in brand building, digital and traditional communication strategy along with content development, upstream innovation, globalization, turnarounds, and integration. He is a trusted organizational leader with the ability to build and sustain high performing teams along with a strong global network of cross-functional partners to influence change and decision making with executive leadership teams. With a tenure spanning over two decades at companies such as Estee Lauder Inc., Coty Inc., Kopari Beauty, MeUndies and Milani Cosmetics - Jeremy Lowenstein has earned ever greater levels of responsibility—starting with his first role, in men's grooming and hair care at Aveda, followed by the fragrance division at Coty, up to his role at Sally Hansen, where he served as Vice President, Global Marketing and Product Development. Since then, he's held three Chief Marketing Officer roles at both founder-led and private equity owned brands including his current at LA-based Milani Cosmetics. Jeremy has extensive experience in brand marketing, innovation, optimization, globalization and brand turnaround and transformation.
Hoss Mortezaie
Vice President
Stord
Hoss Mortezaie is Vice President at Stord, leading strategic growth and partnerships across the global logistics and supply chain ecosystem. With a proven track record at tier-one supply chain enterprises, he brings extensive experience helping leading brands and retailers scale through technology-enabled fulfillment and integrated logistics solutions. His work has supported global expansion initiatives across North America, Europe, Asia, and Australia.
Ashu Dubey
Founder & CEO
Alhena AI
Ashu Dubey is the Founder & CEO of Alhena AI, a leader in AI-powered CX solutions for modern retail brands. With a background in both technology and growth strategy, he has been at the forefront of shaping how e-commerce businesses leverage AI to drive revenue, elevate customer satisfaction, and unlock operational efficiency.
A top voice on the intersection of AI and customer experience, Ashu brings a pragmatic yet visionary lens to the fast-evolving CX automation landscape. Ashu is a vocal advocate of solutions that are not just intelligent, but also brand-aligned, measurable, and human-like.
Hugo Borensztein
Co-Founder & CEO
Omi
Hugo Borensztein is the Co-Founder & CEO of Omi, the Virtual Photo Studio used by leading beauty and CPG brands to scale content creation with AI and 3D. Before Omi, he led operations at Meta, where he witnessed firsthand the growing demand for scalable digital content.
Level up your ROI with engaging, authentic, long-term creator partnerships. Uncover the framework for budget allocation, best practice, and measurable impact to leverage viral moments and amplify brand advocacy.
Marketing & Consumer Engagement
Growth & Scaling Strategies
eCommerce & Retail
Julian Reis
Founder & CEO
SuperOrdinary
Juliette Tang
President
ONE/SIZE Beauty
Juliette Tang is the President of ONE/SIZE by Patrick Starrr, a brand dedicated to giving a voice to the unseen and unheard and the fastest-growing makeup brand at Sephora North America. Since joining in January 2023, she has focused on enhancing digital innovation, strengthening operations, and driving thoughtful growth.
With a background in digital-first beauty, Juliette has spent her career helping brands scale, build strong eCommerce foundations, and connect with consumers in meaningful ways. Before ONE/SIZE, she was Vice President of Global eCommerce at Huda Beauty, leading international eCommerce for Huda Beauty and Kayali Fragrances. She has also held leadership roles at NYX Professional Makeup (L’Oréal) and Zevia, where she contributed to the brand’s digital expansion and IPO. Earlier in her career, she worked in social media strategy at Zoosk and started her journey in technology at Google.
Patrick O'Keefe
Chief Integrated Marketing Officer
e.l.f beauty
A true digital and experiential disrupter, Patrick has spent the past 15+ years in the beauty industry focused on bringing brands to life with an integrated approach through Digital, Paid Media, Data Driven Marketing, Social, Influencer and Retail Partnerships. He joined the e.l.f. Beauty team in September 2019, where he brought his deep expertise to create the Integrated Marketing Communication team. Patrick is tasked with driving seamless integration and bullet proof brand consistency across all paid media, social media, influencer marketing and public relations for all brands in the e.l.f. Beauty portfolio. He is an integral part of the go-to-market strategy and helps lead the marketing efforts to explore new frontiers. Prior to e.l.f., Patrick was the Vice President of Integrated Consumer Communications at L’Oréal working on the Matrix and Biolage brands and driving results in the haircare and color categories. He also previously worked at Shiseido and supported hairdressers, makeup artists, nail techs and estheticians with the largest association management firm in the United States building their experiential marketing programs. Before the beauty industry, he worked at Walt Disney World and served in the United States Air Force.
Raye Boyce
Beauty and Lifestyle Creator
@ItsMyRayeRaye
RAYE BOYCE, known as ItsMyRayeRaye, is a leading beauty influencer, entrepreneur, and dedicated mother based in Los Angeles, CA. She rose to prominence on YouTube with her engaging beauty reviews, makeup tutorials, and relatable vlogs, amassing a substantial and loyal following.
As a top beauty influencer, Raye has collaborated with today’s top brands and launched successful product collaborations that highlight her commitment to inclusivity and representation. Raye’s makeup product line with Colourpop Cosmetics and BH cosmetics, and a hair extension partnership with INH have all sold out in just a few days. Her entrepreneurial spirit shines through in her ability to create and market beauty products that resonate with a diverse audience.
Beyond her professional achievements, Raye is a devoted mother who balances her career with her family life. She uses her platform to advocate for self-love, inspiring her followers to embrace their unique beauty and confidence. Raye stands out not only for her professional success but also for her ability to connect with and uplift others, making her a true icon in the beauty community.
Anders Bill
Co-founder/CPO
Superfiliate
Anders is the Cofounder and CPO of Superfiliate.com - the fastest growing platform for creator marketing. Superfiliate is the home for all aspects of your creator marketing: across affiliate, upfront influencer programs and creator-led advertising. Anders and his team have direct partnerships and integrations with Meta, Shopify, YouTube and TikTok to help some of the top ecommerce brands like AG1, Glamnetic, Armra, Clearstem and so many more run their creator marketing at scale
In an era of constant change and rising costs, resilience has become beauty’s most valuable asset. This session unpacks how leading brands adapt, protect profitability, and evolve with purpose - revealing the mindset and strategic decisions that turn volatility into sustainable growth.
Operational Excellence & Supply Chain
Growth & Scaling Strategies
Nadine Tapia
President
Latinas in Beauty
Irene Scharmack
CEO
Quick Box Fulfilment
Gisselle Hernandez
Founder & CEO
Glamlite Cosmetics
Gisselle is an Afro-Latina former undocumented immigrant, who defied the odds to become the founder and CEO of one of the fastest-growing beauty brands, Glamlite Cosmetics. She launched the business with just a dream and $1900 on a credit card from her bedroom. Despite being a high school dropout and stay-at-home with no investors, bank loans, or business experience, Gisselle was determined to overcome all obstacles. Now, Glamlite is one of the few independent-owned, Black and Latina founded brands to secure licensing partnerships with world-renowned corporations, such as Mattel, Warner Bros., Hershey's, and many more. The brand is scaling significantly in 2025 alone acoss DTC, TikTok Shop and retail. Gisselle is a testament to resilience, determination, and the power of chasing dreams.
Michelle Ranavat
Founder & CEO
Ranavat
Prepare your brand for the future of beauty retail – from brick to click and beyond. Scale smarter by optimizing e-commerce, blending digital and physical touchpoints, and leveraging the power of experiential retail for a future-ready strategy that will amplify your growth.
eCommerce & Retail
Future Trends & Market Intelligence
Growth & Scaling Strategies
Paula Floyd
Founder & CEO
Headkount Inc
Sheena Zadeh
Founder
Kosas
Kevin Wong
Vice President of Merchandising for Beauty
Target
Brad Pearson
Director of Sales
Route
From Korean skincare breakthroughs to viral mascara hacks, modern beauty routines are shaped more by social feeds than store shelves. This session unpacks how cultural trends become commerce moments, and how brands can tap into performance insights and retail media strategies to turn social buzz into measurable results.
Future Trends & Market Intelligence
Marketing & Consumer Engagement
Riku Laitasalo
VP Client Services
Pacvue
I am a seasoned retail professional with extensive experience on the brand, agency, and technology sides of the industry. Specializing in eCommerce and retail media, I currently lead the Client Services team at Pacvue to deliver sustainable and scalable growth for our clients. My diverse background in technology, finance, and retail, along with direct hands-on experience working with large brands enables me to lead our organization to deliver tailored solutions that meet diverse business needs in a continually dynamic retail environment. While my specialty is CPG and eCommerce, I have managed brands across numerous categories throughout both online and brick & mortar channels in the broader retail landscape.
Melissa Burdick
Co Founder & President
Pacvue
Melissa Burdick is the President of Pacvue and is an expert in designing for online and e-Commerce marketing strategies. A 10-year Amazon veteran, Ms. Burdick helped launch the Amazon CPG/Health & Beauty retail business, building a business from the ground up with an evolving strategy to sell profitably online. She was an early leader of the Amazon Media Group, launching the first vendor display video ad, and developed and grew the Amazon advertising business. Ms. Burdick is well known as an e-Commerce thought leader, Forbes Agency Council member, and participates as a speaker at e-Commerce conferences and industry podcasts.
Calvin Lammers
GM of Digital
NÉCESSAIRE
Calvin Lammers is a 13-year digital marketing veteran who started his career on the retail side with Target. Calvin made his first foray into eCommerce with Quidsi, an Amazon subsidiary with such sites as Diapers.com and Soap.com. Since then, Calvin has moved over to the brand side leading digital for at a number of F&B disruptor brands such as KIND, Bai, Spindrift, and Health-Ade before making the jump to beauty and personal care with Nécessaire.
At Nécessaire, Calvin oversees digital platforms and media for the personal care brand, including Sephora, Amazon and DTC.
Chaired by:
Kirbie Johnson
Co-Host
Gloss Angeles
Kirbie Johnson is a multi-hyphenate host-writer-producer-reporter living in Los Angeles. A veteran journalist, Kirbie has become a sought-after (no BS) authority on makeup, skincare, and wellness at the intersection of entertainment. She has appeared in 500+ on-air segments, reported on the grounds of the GRAMMYs and the Golden Globe Awards, on set of shows like Euphoria, and as a trusted interviewer has secured celebrity sit-downs with Kim Kardashian West, Rihanna, and Hailey Bieber. For years as POPSUGAR’s on-camera beauty reporter, Kirbie worked to explore the connection between beauty and entertainment, and now she thrives at the intersection of both industries. She co-hosts the much-loved and listened-to Gloss Angeles podcast, covering the latest launches, social trends and a guest roster of who's-who industry A-listers. With her (manicured) finger on the pulse, she breaks news on her own platforms, including her best-selling Substack newsletter, and contributes to pubs like Allure, Harper’s BAZAAR, The Hollywood Reporter, and has appeared on the 'Today' show, Freeform, and the BBC.