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Pet acquisition is more than a moment—it’s a market maker. From shelters to retail to clinics, this panel explores how embedding early education can combat the misinformation that’s widening the gap between pet parent intention and outcomes.

From TikTok tips to treatment hesitancy, hear from leaders leveraging triage tools, connected platforms, and retail-embedded education to rebuild trust, reassert expert guidance, and drive better compliance and care outcomes in a digital-first world, creating life time customers along the way. 

Trends & Industry Overviews
Unleashing Profit Potential
Engaging Pet Parents
Investment Opportunities
Moderator

Author:

Bruce Truman

President and Founder
BLT Technology & Innovation Group

Bruce Truman

President and Founder
BLT Technology & Innovation Group

Author:

Tori Williams

COO
Fear Free

Tori Williams

COO
Fear Free

Author:

Joe Watson

President & CEO
Petland

Joe Watson

President & CEO
Petland

What happens when a one-time DNA test becomes the gateway to an entire pet parent journey? This case study unpacks a bold pivot to D2C—why it was made, what it takes to win, and how content, curation, and community can turn data into daily engagement, recurring revenue, and lasting brand loyalty.

Trends & Industry Overviews

Author:

Amish Desai

CEO & Board Member
Embark Veterinary

Amish Desai is a seasoned executive known for leadership in consumer retail across financial, retail, and strategic development areas. As CEO and Board Member of Embark Veterinary, Inc., a global leader in dog health and genetics, he drives customer-centric innovation and multi-channel growth strategies.


Appointed CEO in December 2023 after serving as CFO since July 2022, Amish brings over 20 years of consumer-focused leadership across multi-scale global brands. His extensive retail experience includes transformational roles at Victoria's Secret, Henri Bendel, and J. Jill, where he played a key role in the company's transition from private equity to a successful public offering. Previously, as Senior Vice President at Rue Gilt Groupe, he led comprehensive finance functions including M&A and strategic planning.


Amish's expertise spans strategic planning, financial planning and analysis, retail operations, customer insights, and business acquisition integration across multinational public and private companies. His focus at Embark centers on accelerating innovation, expanding category awareness, and growing multi-channel distribution while supporting pet parents through core DNA offerings and new product development.


He began his career at Deloitte and holds an MBA from Lehigh University. Amish is a Certified Public Accountant and Certified Management Accountant, serves as an advisory board member to Stylecard, Vice Chairman and board member of the South Shore YMCA, and is a founding member of The F Suite, connecting executives across leading venture capital and high-growth technology companies.

Amish Desai

CEO & Board Member
Embark Veterinary

Amish Desai is a seasoned executive known for leadership in consumer retail across financial, retail, and strategic development areas. As CEO and Board Member of Embark Veterinary, Inc., a global leader in dog health and genetics, he drives customer-centric innovation and multi-channel growth strategies.


Appointed CEO in December 2023 after serving as CFO since July 2022, Amish brings over 20 years of consumer-focused leadership across multi-scale global brands. His extensive retail experience includes transformational roles at Victoria's Secret, Henri Bendel, and J. Jill, where he played a key role in the company's transition from private equity to a successful public offering. Previously, as Senior Vice President at Rue Gilt Groupe, he led comprehensive finance functions including M&A and strategic planning.


Amish's expertise spans strategic planning, financial planning and analysis, retail operations, customer insights, and business acquisition integration across multinational public and private companies. His focus at Embark centers on accelerating innovation, expanding category awareness, and growing multi-channel distribution while supporting pet parents through core DNA offerings and new product development.


He began his career at Deloitte and holds an MBA from Lehigh University. Amish is a Certified Public Accountant and Certified Management Accountant, serves as an advisory board member to Stylecard, Vice Chairman and board member of the South Shore YMCA, and is a founding member of The F Suite, connecting executives across leading venture capital and high-growth technology companies.

A revolution in personalised pet health is underway powered by smarter diagnostics, real-time data, and rising consumer demand. With the benefit of hindsight from human health, the pet industry has a unique opportunity to leapfrog old barriers and define the next growth frontier. Discover what it takes to lead the charge.

Trends & Industry Overviews

Author:

Jamie Smith

CEO
Innovative Pet Lab

Jamie Smith

CEO
Innovative Pet Lab

Author:

Mildred Munjanganja

Chief Business Development Officer
Allivet by Tractor Supply

Mildred Munjanganja

Chief Business Development Officer
Allivet by Tractor Supply

Closed-door breakfast for senior leaders shaping the future of pet care offering a fast-paced strategic overview of the forces transforming the global pet economy.

Insights drawn from cross-sector investment patterns, supply chain volatility, and emerging health and wellness demand curves, explore where value will concentrate next and who’s set to lead.

Unleashing Profit Potential
Trends & Industry Overviews
Investment & Scaling
 

Linda Black

CEO
Gallant Therapeutics

Linda Black

CEO
Gallant Therapeutics

Linda Black

CEO
Gallant Therapeutics
 

Marcus Remmer

Partner
Novo Holdings

Marcus Remmer

Partner
Novo Holdings

Marcus Remmer

Partner
Novo Holdings
 

Asheesh Goja

Principal GenAI Solutions Architect
AWS

Asheesh Goja

Principal GenAI Solutions Architect
AWS

Asheesh Goja

Principal GenAI Solutions Architect
AWS
 

Pinak Panigrahi

Sr. Machine Learning Architect - Annapurna ML
AWS

Pinak Panigrahi

Sr. Machine Learning Architect - Annapurna ML
AWS

Pinak Panigrahi

Sr. Machine Learning Architect - Annapurna ML
AWS