Data & Technology Studio

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Beyond the Hype: Where AI Is Creating Value for Studios and What Operators Should Pay Attention to Now

Fritz Lanman, CEO of Playlist (parent brand of Mindbody, ClassPass, Booker, and soon, EGYM), will join Joe Vennare, Co-Founder of Fitt Insider for a forward-looking conversation about where the fitness industry is headed—from AI to shifting consumer expectations to the evolving role of tech inside the studio. They’ll cut through the hype and focus on how successful studios are using technology to stay ahead, what AI will realistically change for operators, and what will always rely on human connection and strong execution. They’ll also discuss Playlist’s recent agreement to merge with EGYM and what this means for the industry.

Author:

Fritz Lanman

CEO

Playlist (ClassPass, Mindbody, Booker)

Author:

Joe Vennare

Founder

Fitt Insider

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The Longevity Data Gold Rush: Turning Biomarkers Into Better Years 

Longevity is entering its data boom, biomarkers, wearables, and labs are generating more signal than ever before. In this session, we unpack which markers actually predict healthspan, and how to turn results into clear, personalized action.

Author:

Dugal Bain

Co-Founder and Chief Executive Officer

LifeForce

Author:

Dr. Tania Elliott

Chief Medical Officer

Ultimate Longevity Center

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Innovation Showcase: Fitness, Wellness, and Health Tech Startups

We’re on the hunt for the next big disruptor in fitness and health. In this fast-paced, high-energy session, five visionary early-stage start-ups will take the stage to pitch their game-changing solutions in front of our expert judges and live audience. This is your front-row seat to the future of fitness, health, and wellness tech.

With thanks to our Selection Committee:

Eloiza Tecson, Managing Partner, LWI Inc 

Jim Crowell, Co-Founder and Managing Partner, The SageHouse 

Eric Bormel, Managing Director, Consumer Healthtech, Solomon Partners  

Nate Kline, Managing General Partner, Cistern Capital  

Alex Alimanestianu, Founder, Snow Angel Capital 

Author:

Ivan Tchatchouwo

CEO

The Zone

Author:

Meridith Cass

Founder & CEO

Nix Biosensors

Author:

Raj Sareen

Founder & CEO

Styku

Author:

Scott Dickens

VP, Global Sales Channels & Partnerships

Form Swim

Author:

Sukemasa Kabayama

Co-founder & CEO

Uplift Labs

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Incorporating Medical Grade Technology into the Fitness Environment

Gyms and studios are becoming frontline health hubs, powered by diagnostics, biometric sensors, and remote monitoring tools once reserved for clinics. This session explores how fitness environments are integrating healthcare technology to deliver personalised, preventive care that drives better outcomes and long-term member value.

Preventative Health

Revenue Diversification

Scaling

Longevity

Author:

Hal Hargrave

Founder

The Perfect Step

Author:

Adam Zeitsiff

Chief Executive Office

Dominique Dawes Gymnastics and Ninja Academy

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Health 4.0 – Bringing the Data Together

From siloed data streams to seamless integration, Health 4.0 is here and it’s reshaping how fitness, clinical, and lifestyle data come together to drive healthier living. We’ll explore how unified platforms and AI are generating predictive insights, enabling real-time coaching, and empowering members with visibility and ownership of their health journey. Walk away with a blueprint to turn fragmented data into personalized experiences, stronger outcomes, and scalable business value.

With Google

Data

AI

Digitalization

Consumer Behaviour

Women's Health

Author:

Jarett Smith

Vice President Digital, Data & Retail

24 Hour Fitness

Author:

Mark Williams

Digital Director

David Lloyd Clubs

Mark is the Digital Director for David Lloyd Clubs, Europe’s leading wellness operator, responsible for improving digital experiences for 800,000 members across 135 clubs in Europe.

With extensive experience in delivering digital strategy across retail, hospitality, and leisure, Mark has spent the past six years at David Lloyd Clubs creating personalised digital experiences and is currently leading AI, Machine Learning and Wearable initiatives to further enhance member and club experiences.

Author:

Julia Klim

Strategic Advisor, Co-Founder

Equinox, In Search Of

Author:

Omid Mashhadi

Head of Product Partnerships

Google / Fitbit

Omid Mashhadi is the Head of Product Partnerships at Google / Fitbit, where he leads the strategic efforts to extend and scale personalized health AI technology to global partners and their users. Omid has overseen more than 30 product launches, impacting over 10 million users. With a career spanning high-growth startups and global giants like Google, Medtronic and Nevro, he has a proven track record of scaling 0-to-1 AI platforms and driving revenue growth from early-stage to $500M/year. Omid is passionate about translating complex technical concepts into delightful products that drive lasting behavior change and democratizing health technology globally.

Author:

Andy Beckman

Director

Garmin

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How High-Performing Operators Use Data to Grow Revenue and Retention at the Same Time

We’ll explore which metrics truly matter, how to cut through noise and vanity stats, and how to use Mindbody data to make smarter decisions around scheduling, staffing, marketing, and retention .

Data

AI

Digitalization

Consumer Behaviour

Author:

Fritz Lanman

CEO

Playlist (ClassPass, Mindbody, Booker)

Author:

Joe Vennare

Founder

Fitt Insider

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