Beyond the Hype: Where AI Is Creating Value for Studios and What Operators Should Pay Attention to Now

Fritz Lanman, CEO of Playlist (parent brand of Mindbody, ClassPass, Booker, and soon, EGYM), will join Joe Vennare, Co-Founder of Fitt Insider for a forward-looking conversation about where the fitness industry is headed—from AI to shifting consumer expectations to the evolving role of tech inside the studio. They’ll cut through the hype and focus on how successful studios are using technology to stay ahead, what AI will realistically change for operators, and what will always rely on human connection and strong execution. They’ll also discuss Playlist’s recent agreement to merge with EGYM and what this means for the industry.