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Discover how hotels and resorts are weaving wellness across the entire guest journey. Explore how inclusive programming – spanning movement, culinary, social, in-room, outdoor, and longevity-focused experiences – creates lasting value that resonates beyond the stay, broadens guest appeal, and deepens loyalty. 

Consumer Behaviour
Revenue Diversification
Member Experience

Author:

Brisa Huezo

Corporate Director of Spa and Wellness
Noble House Hotels & Resorts

With over 20 years of experience, Brisa Huezo began her career in finance before discovering her true passion for spa and wellness, a journey that reshaped her professional path and personal purpose. Since then, she has never looked back, dedicating her career to elevating the role of spa and wellness in hospitality.

As Corporate Director of Spa & Wellness for Noble House Hotels & Resorts, Brisa has been a driving force in expanding the conversation around wellness beyond the treatment room. She has consistently championed the importance of spa, wellness, and food as medicine, bringing light to how these elements contribute not only to guest experiences but also to overall wellbeing.

Brisa’s current focus is on redefining wellness as a holistic culture within Noble House. She is spearheading initiatives that extend wellness outside the spa and into every corner of the guest and team member journey,from culinary innovation to recovery programs, from restorative sleep to workplace wellness for associates.

Passionate, innovative, and deeply committed, Brisa continues to explore new ways to embrace what wellness means for all, shaping a vision of hospitality where wellbeing is not an amenity, but a way of life.

Brisa Huezo

Corporate Director of Spa and Wellness
Noble House Hotels & Resorts

With over 20 years of experience, Brisa Huezo began her career in finance before discovering her true passion for spa and wellness, a journey that reshaped her professional path and personal purpose. Since then, she has never looked back, dedicating her career to elevating the role of spa and wellness in hospitality.

As Corporate Director of Spa & Wellness for Noble House Hotels & Resorts, Brisa has been a driving force in expanding the conversation around wellness beyond the treatment room. She has consistently championed the importance of spa, wellness, and food as medicine, bringing light to how these elements contribute not only to guest experiences but also to overall wellbeing.

Brisa’s current focus is on redefining wellness as a holistic culture within Noble House. She is spearheading initiatives that extend wellness outside the spa and into every corner of the guest and team member journey,from culinary innovation to recovery programs, from restorative sleep to workplace wellness for associates.

Passionate, innovative, and deeply committed, Brisa continues to explore new ways to embrace what wellness means for all, shaping a vision of hospitality where wellbeing is not an amenity, but a way of life.

Author:

Kate Morrison

Director of Wellness & Sustainability
Ojai Valley Inn

Kate Morrison is an award-winning leader in luxury hospitality, spa, and wellness, with over 20 years of experience creating elevated guest experiences, leading high-performing teams, and driving industry innovation. Currently at the Ojai Valley Inn, she has led Spa Ojai to a Forbes Five-Star rating and spearheaded resort-wide sustainability initiatives, earning accolades from ISPA, Audubon International, and Preferred Hotels & Resorts. A passionate mentor, Kate has guided numerous spa professionals into leadership roles and is known for her collaborative approach to team and industry growth. She currently serves on the Board of Directors for Green Spa Network (GSN Planet) and is an Ambassador for the SoCal Spa Wellness Collective. Kate is a frequent speaker and panelist at industry conferences and podcast interviews where she shares insights on sustainability, innovation, and leadership.

Kate Morrison

Director of Wellness & Sustainability
Ojai Valley Inn

Kate Morrison is an award-winning leader in luxury hospitality, spa, and wellness, with over 20 years of experience creating elevated guest experiences, leading high-performing teams, and driving industry innovation. Currently at the Ojai Valley Inn, she has led Spa Ojai to a Forbes Five-Star rating and spearheaded resort-wide sustainability initiatives, earning accolades from ISPA, Audubon International, and Preferred Hotels & Resorts. A passionate mentor, Kate has guided numerous spa professionals into leadership roles and is known for her collaborative approach to team and industry growth. She currently serves on the Board of Directors for Green Spa Network (GSN Planet) and is an Ambassador for the SoCal Spa Wellness Collective. Kate is a frequent speaker and panelist at industry conferences and podcast interviews where she shares insights on sustainability, innovation, and leadership.

Author:

Heather David

Director of Brand Marketing
Miraval Resorts & Spas

Heather David is Director of Brand Marketing for Miraval Resorts & Spas, Hyatt’s award-winning luxury wellbeing brand. With more than a decade of experience across brand strategy, marketing, and guest experience, Heather leads Miraval’s global brand expression, storytelling, and go-to-market efforts. Her work focuses on expanding wellbeing beyond the spa, integrating mindfulness, movement, culinary, nature, and human connection across the full guest journey. Heather is passionate about creating inclusive, accessible wellbeing experiences rooted in authenticity, resilience, and real-life application, helping guests leave Miraval with tools they can carry into everyday life.

Heather David

Director of Brand Marketing
Miraval Resorts & Spas

Heather David is Director of Brand Marketing for Miraval Resorts & Spas, Hyatt’s award-winning luxury wellbeing brand. With more than a decade of experience across brand strategy, marketing, and guest experience, Heather leads Miraval’s global brand expression, storytelling, and go-to-market efforts. Her work focuses on expanding wellbeing beyond the spa, integrating mindfulness, movement, culinary, nature, and human connection across the full guest journey. Heather is passionate about creating inclusive, accessible wellbeing experiences rooted in authenticity, resilience, and real-life application, helping guests leave Miraval with tools they can carry into everyday life.

Author:

Ania Mankowska

Director of Spa and Wellness
Nob Hill Spa at the Huntington Hotel (Highgate Hotels)

Ania Mankowska

Director of Spa and Wellness
Nob Hill Spa at the Huntington Hotel (Highgate Hotels)

The fitness industry is facing its biggest challenge yet: Talent. As gyms expand, digital platforms evolve, and member expectations rise, the next frontier of growth will be defined not by technology or equipment, but by people. Discover how to future-proof your talent pipeline, reduce turnover, and align trainer development with real business outcomes. 

Scaling
Revenue Diversification
AI

Author:

Kurt Mangum II

Vice President of Partnerships
ISSA (International Sports Sciences Association)

Kurt Mangum II

Vice President of Partnerships
ISSA (International Sports Sciences Association)

Author:

Justin Shinn

Senior Director of Global Network Education
Fit House of Brands/F45 Training

Justin Shinn

Senior Director of Global Network Education
Fit House of Brands/F45 Training

Author:

Mohammed Iqbal

COO
ABC Fitness

Mohammed Iqbal strives to enhance the lives of those around him. He believes that by empowering others with knowledge it ultimately leads to healthier life choices. He founded SweatWorks to create elegant and functional technologies that would engage, motivate and inspire people to lead better lives. As the Founder and CEO of SweatWorks, Mohammed drives strategy, vision, and innovation, as well as embodies the core values of the agency: staying healthy and active.

Mohammed Iqbal

COO
ABC Fitness

Mohammed Iqbal strives to enhance the lives of those around him. He believes that by empowering others with knowledge it ultimately leads to healthier life choices. He founded SweatWorks to create elegant and functional technologies that would engage, motivate and inspire people to lead better lives. As the Founder and CEO of SweatWorks, Mohammed drives strategy, vision, and innovation, as well as embodies the core values of the agency: staying healthy and active.

Author:

Tony Siddique

Senior District Vice President
Fitness International (LA Fitness)

Tony Siddique

Senior District Vice President
Fitness International (LA Fitness)

Re-ground wellness in what guests actually need - not fleeting trends. Learn how hotels, resorts, and spas personalise wellness by embracing targeted technologies, traditional practices, and specialist expertise. Explore how tailoring programmes to guest profiles, locations, and stay dynamics helps leaders invest where impact is felt most and evolve offerings as demographics and expectations shift.  

Revenue Diversification
Consumer Behaviour
AI
Data

The next wave of growth won’t be fueled by bigger budgets, but by sharper creative and cleaner data. When every second counts, hooks, offers, and attribution become make-or-break. Discover the playbook that turns watch time into waitlists without tripping compliance. 

Consumer Behaviour
Scaling
Member Experience

Wellness can be a brand’s strongest signature, not just an amenity. Explore how leading hotels & resorts choose which concepts to back, scale across portfolios, and turn into brand-defining experiences that drive investment, higher ADR, loyalty, and repeat stays.

Scaling
Revenue Diversification
Longevity

Author:

Meaghan Carlson

Vice President of Brand and Marketing
Sensei

As Vice President, Brand and Marketing, Meaghan Carlson tackles all of Sensei’s brand initiatives and marketing strategy, including overseeing the PR, advertising, website, marketing analytics, design and social media functions. She is also a corporate spokesperson for the company, interfacing with media on a regular basis and ensuring brand continuity across all guest touch points. Meaghan brings over a decade of experience in marketing leadership roles at technology startups and iconic brands such as Disney, PayPal, Coca Cola and IDEO.

Meaghan Carlson

Vice President of Brand and Marketing
Sensei

As Vice President, Brand and Marketing, Meaghan Carlson tackles all of Sensei’s brand initiatives and marketing strategy, including overseeing the PR, advertising, website, marketing analytics, design and social media functions. She is also a corporate spokesperson for the company, interfacing with media on a regular basis and ensuring brand continuity across all guest touch points. Meaghan brings over a decade of experience in marketing leadership roles at technology startups and iconic brands such as Disney, PayPal, Coca Cola and IDEO.

Author:

Emmanuel Arroyo

Senior Corporate Director of Wellness
Rosewood Hotel Group

Emmanuel Arroyo

Senior Corporate Director of Wellness
Rosewood Hotel Group

Author:

Patrick Huey

Director of Operations, Global Wellbeing
Hyatt

Patrick Huey

Director of Operations, Global Wellbeing
Hyatt
 

Patrick Grady

CEO
TetraScience

Patrick Grady

CEO
TetraScience

Patrick Grady

CEO
TetraScience