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Leverage the science of the skin-brain connection and unlock formulas with topically applied, clinically tested, ingredients that influence emotional perception. Backed by emerging research and measurable testing methods, this innovation enables substantiated emotional claims - unlocking new potential in product positioning, consumer connection, and brand storytelling.

Author:

Noellie Astruc

Key Account Manager
Croda

Noellie Astruc holds a Master’s degree in Chemistry from CPE Lyon and a Business Master’s from INSA Toulouse, both in France. She began her career at L’Oréal’s Advanced Research and Innovation department, where she developed natural technologies for hair strengthening.

Guided by a strong passion for science, sustainability, and beauty innovation, Noellie has built a dynamic career in technical sales and business development. She started as a Technical Sales Engineer at Alban Muller, then went on to manage the full botanicals catalog as West Coast Business Development Manager at Croda. In her current role as Key Account Manager at Croda, she collaborates with leading global beauty brands and contract manufacturers to deliver innovative, high-performance, and sustainable ingredient solutions.

Throughout her career, Noellie has actively shared her expertise by speaking at various industry events. She is particularly passionate about neurocosmetics and next-generation beauty technologies, championing advancements at the intersection of science and skincare.

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Noellie Astruc

Key Account Manager
Croda

Noellie Astruc holds a Master’s degree in Chemistry from CPE Lyon and a Business Master’s from INSA Toulouse, both in France. She began her career at L’Oréal’s Advanced Research and Innovation department, where she developed natural technologies for hair strengthening.

Guided by a strong passion for science, sustainability, and beauty innovation, Noellie has built a dynamic career in technical sales and business development. She started as a Technical Sales Engineer at Alban Muller, then went on to manage the full botanicals catalog as West Coast Business Development Manager at Croda. In her current role as Key Account Manager at Croda, she collaborates with leading global beauty brands and contract manufacturers to deliver innovative, high-performance, and sustainable ingredient solutions.

Throughout her career, Noellie has actively shared her expertise by speaking at various industry events. She is particularly passionate about neurocosmetics and next-generation beauty technologies, championing advancements at the intersection of science and skincare.

Unlock the secrets to eCommerce success! Discover how to attract customers, boost conversions, and build lasting brand loyalty.

From AI-driven personalization to social commerce and omnichannel growth, discover the strategies top beauty brands use to scale and thrive online.

Author:

Michelle Miller

CMO
VEGAMOUR

Michelle Miller is an award-winning CMO passionate about building culturally iconic brands, driving rapid growth, and fostering global communities. With deep expertise in digital, social, and the creator economy, she thrives at the intersection of beauty, innovation, and culture.

Michelle has had the privilege of shaping transformative moments in beauty—Too Faced during its Estée Lauder acquisition, Kosas redefining clean beauty, and most recently, K18, where they pioneered biotech haircare. K18 became the #1 haircare brand on social media, earned 25 billion TikTok views and 50+ awards, and was acquired by Unilever Prestige.

Now, as the CMO of Vegamour, Michelle is leading the charge to build the #1 plant-powered hair growth & longevity brand, redefining hair wellness with innovation, authenticity, and community at its core.

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Michelle Miller

CMO
VEGAMOUR

Michelle Miller is an award-winning CMO passionate about building culturally iconic brands, driving rapid growth, and fostering global communities. With deep expertise in digital, social, and the creator economy, she thrives at the intersection of beauty, innovation, and culture.

Michelle has had the privilege of shaping transformative moments in beauty—Too Faced during its Estée Lauder acquisition, Kosas redefining clean beauty, and most recently, K18, where they pioneered biotech haircare. K18 became the #1 haircare brand on social media, earned 25 billion TikTok views and 50+ awards, and was acquired by Unilever Prestige.

Now, as the CMO of Vegamour, Michelle is leading the charge to build the #1 plant-powered hair growth & longevity brand, redefining hair wellness with innovation, authenticity, and community at its core.

Author:

Jeremy Lowenstein

CMO
Milani Cosmetics

Jeremy Lowenstein, Chief Marketing Officer at Milani Cosmetics, is a seasoned consumer product marketing executive with proficiencies in brand building, digital and traditional communication strategy along with content development, upstream innovation, globalization, turnarounds, and integration. He is a trusted organizational leader with the ability to build and sustain high performing teams along with a strong global network of cross-functional partners to influence change and decision making with executive leadership teams. With a tenure spanning over two decades at companies such as Estee Lauder Inc., Coty Inc., Kopari Beauty, MeUndies and Milani Cosmetics - Jeremy Lowenstein has earned ever greater levels of responsibility—starting with his first role, in men's grooming and hair care at Aveda, followed by the fragrance division at Coty, up to his role at Sally Hansen, where he served as Vice President, Global Marketing and Product Development. Since then, he's held three Chief Marketing Officer roles at both founder-led and private equity owned brands including his current at LA-based Milani Cosmetics. Jeremy has extensive experience in brand marketing, innovation, optimization, globalization and brand turnaround and transformation.

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Jeremy Lowenstein

CMO
Milani Cosmetics

Jeremy Lowenstein, Chief Marketing Officer at Milani Cosmetics, is a seasoned consumer product marketing executive with proficiencies in brand building, digital and traditional communication strategy along with content development, upstream innovation, globalization, turnarounds, and integration. He is a trusted organizational leader with the ability to build and sustain high performing teams along with a strong global network of cross-functional partners to influence change and decision making with executive leadership teams. With a tenure spanning over two decades at companies such as Estee Lauder Inc., Coty Inc., Kopari Beauty, MeUndies and Milani Cosmetics - Jeremy Lowenstein has earned ever greater levels of responsibility—starting with his first role, in men's grooming and hair care at Aveda, followed by the fragrance division at Coty, up to his role at Sally Hansen, where he served as Vice President, Global Marketing and Product Development. Since then, he's held three Chief Marketing Officer roles at both founder-led and private equity owned brands including his current at LA-based Milani Cosmetics. Jeremy has extensive experience in brand marketing, innovation, optimization, globalization and brand turnaround and transformation.

Author:

Sean Henry

Co-founder and CEO
Stord

Sean is the co-founder and CEO of Stord. Having experienced the antiquated and disconnected systems of fulfillment and consumer experience first-hand, when both running e-commerce businesses and working at an automotive manufacturer in Germany, Sean founded Stord in 2015 with Jacob Boudreau. Stord levels the playing field for brands of all sizes empowering them with the commerce enablement tools needed to provide a world-class consumer experience at scale. Sean attended Georgia Tech prior to founding Stord, and has since been recognized as a Thiel Fellow, in the 2019 Forbes’ 30 under 30 list, and in 2021 by Forbes as the youngest CEO of a $1B+ company.

 

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Sean Henry

Co-founder and CEO
Stord

Sean is the co-founder and CEO of Stord. Having experienced the antiquated and disconnected systems of fulfillment and consumer experience first-hand, when both running e-commerce businesses and working at an automotive manufacturer in Germany, Sean founded Stord in 2015 with Jacob Boudreau. Stord levels the playing field for brands of all sizes empowering them with the commerce enablement tools needed to provide a world-class consumer experience at scale. Sean attended Georgia Tech prior to founding Stord, and has since been recognized as a Thiel Fellow, in the 2019 Forbes’ 30 under 30 list, and in 2021 by Forbes as the youngest CEO of a $1B+ company.

 

Author:

Ashu Dubey

Founder & CEO
Alhena AI

Ashu Dubey is the Founder & CEO of Alhena AI, a leader in AI-powered CX solutions for modern retail brands. With a background in both technology and growth strategy, he has been at the forefront of shaping how e-commerce businesses leverage AI to drive revenue, elevate customer satisfaction, and unlock operational efficiency.
A top voice on the intersection of AI and customer experience, Ashu brings a pragmatic yet visionary lens to the fast-evolving CX automation landscape. Ashu is a vocal advocate of solutions that are not just intelligent, but also brand-aligned, measurable, and human-like.

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Ashu Dubey

Founder & CEO
Alhena AI

Ashu Dubey is the Founder & CEO of Alhena AI, a leader in AI-powered CX solutions for modern retail brands. With a background in both technology and growth strategy, he has been at the forefront of shaping how e-commerce businesses leverage AI to drive revenue, elevate customer satisfaction, and unlock operational efficiency.
A top voice on the intersection of AI and customer experience, Ashu brings a pragmatic yet visionary lens to the fast-evolving CX automation landscape. Ashu is a vocal advocate of solutions that are not just intelligent, but also brand-aligned, measurable, and human-like.

Level up your ROI with engaging, authentic, long-term creator partnerships. Uncover the framework for budget allocation, best practice, and measurable impact to leverage viral moments and amplify brand advocacy.

Author:

Julian Reis

Founder & CEO
SuperOrdinary
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Julian Reis

Founder & CEO
SuperOrdinary

Author:

Juliette Tang

President
ONE/SIZE Beauty

Juliette Tang is the President of ONE/SIZE by Patrick Starrr, a brand dedicated to giving a voice to the unseen and unheard and the fastest-growing makeup brand at Sephora North America. Since joining in January 2023, she has focused on enhancing digital innovation, strengthening operations, and driving thoughtful growth.

With a background in digital-first beauty, Juliette has spent her career helping brands scale, build strong eCommerce foundations, and connect with consumers in meaningful ways. Before ONE/SIZE, she was Vice President of Global eCommerce at Huda Beauty, leading international eCommerce for Huda Beauty and Kayali Fragrances. She has also held leadership roles at NYX Professional Makeup (L’Oréal) and Zevia, where she contributed to the brand’s digital expansion and IPO. Earlier in her career, she worked in social media strategy at Zoosk and started her journey in technology at Google.

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Juliette Tang

President
ONE/SIZE Beauty

Juliette Tang is the President of ONE/SIZE by Patrick Starrr, a brand dedicated to giving a voice to the unseen and unheard and the fastest-growing makeup brand at Sephora North America. Since joining in January 2023, she has focused on enhancing digital innovation, strengthening operations, and driving thoughtful growth.

With a background in digital-first beauty, Juliette has spent her career helping brands scale, build strong eCommerce foundations, and connect with consumers in meaningful ways. Before ONE/SIZE, she was Vice President of Global eCommerce at Huda Beauty, leading international eCommerce for Huda Beauty and Kayali Fragrances. She has also held leadership roles at NYX Professional Makeup (L’Oréal) and Zevia, where she contributed to the brand’s digital expansion and IPO. Earlier in her career, she worked in social media strategy at Zoosk and started her journey in technology at Google.

Author:

Patrick O'Keefe

Chief Integrated Marketing Officer
e.l.f beauty

A true digital and experiential disrupter, Patrick has spent the past 15+ years in the beauty industry focused on bringing brands to life with an integrated approach through Digital, Paid Media, Data Driven Marketing, Social, Influencer and Retail Partnerships. He joined the e.l.f. Beauty team in September 2019, where he brought his deep expertise to create the Integrated Marketing Communication team. Patrick is tasked with driving seamless integration and bullet proof brand consistency across all paid media, social media, influencer marketing and public relations for all brands in the e.l.f. Beauty portfolio. He is an integral part of the go-to-market strategy and helps lead the marketing efforts to explore new frontiers. Prior to e.l.f., Patrick was the Vice President of Integrated Consumer Communications at L’Oréal working on the Matrix and Biolage brands and driving results in the haircare and color categories. He also previously worked at Shiseido and supported hairdressers, makeup artists, nail techs and estheticians with the largest association management firm in the United States building their experiential marketing programs. Before the beauty industry, he worked at Walt Disney World and served in the United States Air Force. 

... read more

Patrick O'Keefe

Chief Integrated Marketing Officer
e.l.f beauty

A true digital and experiential disrupter, Patrick has spent the past 15+ years in the beauty industry focused on bringing brands to life with an integrated approach through Digital, Paid Media, Data Driven Marketing, Social, Influencer and Retail Partnerships. He joined the e.l.f. Beauty team in September 2019, where he brought his deep expertise to create the Integrated Marketing Communication team. Patrick is tasked with driving seamless integration and bullet proof brand consistency across all paid media, social media, influencer marketing and public relations for all brands in the e.l.f. Beauty portfolio. He is an integral part of the go-to-market strategy and helps lead the marketing efforts to explore new frontiers. Prior to e.l.f., Patrick was the Vice President of Integrated Consumer Communications at L’Oréal working on the Matrix and Biolage brands and driving results in the haircare and color categories. He also previously worked at Shiseido and supported hairdressers, makeup artists, nail techs and estheticians with the largest association management firm in the United States building their experiential marketing programs. Before the beauty industry, he worked at Walt Disney World and served in the United States Air Force. 

Rising shipping costs and unpredictable sourcing are squeezing e-commerce beauty margins. Learn the secrets to brand resilience by building a diverse online supply chain, optimizing your logistics, and leveraging data to mitigate risks and protect your profitability.

Author:

Nadine Tapia

President
Latinas in Beauty
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Nadine Tapia

President
Latinas in Beauty

Author:

Irene Scharmack

CEO
Quick Box Fulfilment
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Irene Scharmack

CEO
Quick Box Fulfilment

Author:

Aaron Hoag

COO
Goop

Aaron Hoag is a globally minded operations and supply chain executive with a proven track record of achieving business growth through critical operational strategies. As COO at Goop since 2024, he brings extensive executive and direct operational management experience, balancing strategic planning with tactical execution.

Aaron's expertise lies in solving complex problems and managing relationships across international, multicultural environments. Having lived overseas and traveled to over 25 countries, he is also multi-lingual in Cantonese, Mandarin, and some Thai. Prior to Goop, he held key roles at Kendo Brands, Hatch Beauty, and Perricone MD.

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Aaron Hoag

COO
Goop

Aaron Hoag is a globally minded operations and supply chain executive with a proven track record of achieving business growth through critical operational strategies. As COO at Goop since 2024, he brings extensive executive and direct operational management experience, balancing strategic planning with tactical execution.

Aaron's expertise lies in solving complex problems and managing relationships across international, multicultural environments. Having lived overseas and traveled to over 25 countries, he is also multi-lingual in Cantonese, Mandarin, and some Thai. Prior to Goop, he held key roles at Kendo Brands, Hatch Beauty, and Perricone MD.

Prepare your brand for the future of beauty retail – from brick to click and beyond. Scale smarter by optimizing e-commerce, blending digital and physical touchpoints, and leveraging the power of experiential retail for a future-ready strategy that will amplify your growth. 

Author:

Debbi Hartley-Triesch

EVP, GMM, Beauty, Accessories & Home
Nordstrom

Debbi Hartley-Triesch assumed the role of executive vice president and general merchandise manager of the accessories and beauty divisions in August 2021. In 2022, she added the home division to her remit. She and her team are responsible for all buying operations for accessories, jewelry, watches, handbags, home and beauty – including fragrance, skin care, color and all Spa Nordstrom locations. Debbi supports the beauty division across both Nordstrom and Nordstrom Rack.

Debbi began her Nordstrom career as a beauty advisor over 30 years ago. Since then, she has held a number of leadership roles in the Beauty division including regional buyer and national beauty director where she created the Beauty Trend Show and was featured as a beauty expert on The Today Show and Entertainment Tonight as well as a variety of fashion publications such as W, Allure, In Style and Vogue. In 2009, Debbi became the vice president and divisional merchandise manager for makeup and skincare to help drive product strategies supporting the buying team and partnering with beauty brands. In 2018 Debbi was appointed to the role of senior vice president, regional manager for the Northwest where she supported 15 Nordstrom stores and 35 Nordstrom Rack stores, helped serve customers, developed teams and delivered on operational execution. 

 

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Debbi Hartley-Triesch

EVP, GMM, Beauty, Accessories & Home
Nordstrom

Debbi Hartley-Triesch assumed the role of executive vice president and general merchandise manager of the accessories and beauty divisions in August 2021. In 2022, she added the home division to her remit. She and her team are responsible for all buying operations for accessories, jewelry, watches, handbags, home and beauty – including fragrance, skin care, color and all Spa Nordstrom locations. Debbi supports the beauty division across both Nordstrom and Nordstrom Rack.

Debbi began her Nordstrom career as a beauty advisor over 30 years ago. Since then, she has held a number of leadership roles in the Beauty division including regional buyer and national beauty director where she created the Beauty Trend Show and was featured as a beauty expert on The Today Show and Entertainment Tonight as well as a variety of fashion publications such as W, Allure, In Style and Vogue. In 2009, Debbi became the vice president and divisional merchandise manager for makeup and skincare to help drive product strategies supporting the buying team and partnering with beauty brands. In 2018 Debbi was appointed to the role of senior vice president, regional manager for the Northwest where she supported 15 Nordstrom stores and 35 Nordstrom Rack stores, helped serve customers, developed teams and delivered on operational execution. 

 

Author:

Marissa Galante Frank

Fashion Director, Accessories and Beauty
Bloomingdales

Marissa Galante Frank is the Fashion Director for Accessories & Beauty at Bloomingdale's, overseeing handbags, shoes, fine jewelry, watches, fashion accessories and beauty.  In her role, Marissa drives the Bloomingdale’s vision for the trends shoppers can expect each season in-store and online. She collaborates across departments to develop exclusive merchandise for Bloomingdale’s private brands, and translate trends into a one-of-kind accessories and beauty assortment, spanning emerging and established brands.

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Marissa Galante Frank

Fashion Director, Accessories and Beauty
Bloomingdales

Marissa Galante Frank is the Fashion Director for Accessories & Beauty at Bloomingdale's, overseeing handbags, shoes, fine jewelry, watches, fashion accessories and beauty.  In her role, Marissa drives the Bloomingdale’s vision for the trends shoppers can expect each season in-store and online. She collaborates across departments to develop exclusive merchandise for Bloomingdale’s private brands, and translate trends into a one-of-kind accessories and beauty assortment, spanning emerging and established brands.

Author:

Paula Floyd

Founder & CEO
Headkount Inc
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Paula Floyd

Founder & CEO
Headkount Inc

The beauty industry moves fast. Since 2020, rapid shifts in consumer habits have redefined brand success. Join us for Beauty 2030, where we'll deliver a "brief history of the future," guiding you through the transformative changes of the past five years – new marketplaces, technologies, and consumer trends – to equip you with the knowledge you need to thrive in what's next.